The Competition |
|
Our services haven't
been taken by everyone we've
met -we'd be retired by
now if they had! So, we
thought we'd share with
you the details of our main
competitors, and see if
you can identify with any
of them.
Competitor
#1
APATHY:
'Seems good, I should look
at it, I know my backups
are ropey but I've been
busy,'
Sound familiar? Our best
clients are people who 'hadn't
got round to it'
Then it happened - computer
stolen, hard drive crashed.
Fire. Flood.
NOW they find out their
backups are useless. (Industry
statistics suggest that
up to 50% of tape backups
are unsuccessful.)
NOW they discover what
happens when critical data
is lost. Letters, contracts,
invoices, tax information,
client details.. hours,
days, weeks, picking up
the pieces.
Loss of business, loss of
credibility.
They make sure it doesn't
happen again - and we help
them to do so.
Competitor
#2
COMPLACENCY: 'We
already back up, and we
haven't had a problem'
'OK - how did your last
restore go?'
'Pardon?'
'Well, presumably you test
the backup to make sure
it works?'
'er.. I'm sure we would
be OK'
If it isn't tested, regularly,
you have no way of knowing
if it will work, at the
critical moment when your
business is dependent on
it. And if it doesn't, you
may as well not have bothered.
Like cheap insurance, if
it doesn't pay out when
you need it, its no insurance
at all.
And you will your backup
- eventually. A computer
hard drive is a mechanical
device. Like cars, washing
machines, VCRs, it will
eventually wear out and
break
Competitor
#3:
TAPE:
'We have a tape drive we
bought last year for £x,
and it backs up 'y' Gb'
Yes, it will do. But to
back up with tape, PROPERLY,
involves a tedious, rigorous,
routine with lots of failure
points. It takes time and
effort, on a daily basis,
with meticulous attention
to detail. Anything less,
and you could be exposed,in
a big way.
Click
Here for details
of a proper tape backup
strategy.
Do you really need the
hassle? Wouldn't you rather
be working on your business?
COMMON
OBJECTIONS:
'Its expensive'
Really? Compared to what?
This is not an option that
will be cheaper than tape
- but have you quantified
how much time you spend
on doing tape backups? And
how you could better use
that time?
Can you quantify how much
business you would lose
if you had no computer data
for a week? A month?
Can you quantify the impact
on your business if your
data was lost, forever?
Would your business survive?
If the absolute bottom
line is your most important
priority, then thanks for
visiting our site, but Databax
isn't for you. If proper
critical data protection
is what matters, then please
get in touch.
'We store our tapes in a
fireproof safe'
Fire-PROOF or fire-RESISTANT?
Most safes would delay combustion
of their contents for a
set period.. But the heat
generated by a fire would
melt the tapes, rendering
them useless. And even if
they weren't destroyed,
a fire may well render a
building unsafe, and you
would not be permitted access
to retrieve them.
'You could see my data
if we backed up using Databax'
No - the client encrypts
the data using a code they
select, and which we can
never gain access to. Databax
personnel can never 'see'
client data.
For a description of how
secure our 128 bit AES encryption
is.
And just a thought.. Have
you considered how secure
your data would be if a
tape was stolen, eg from
a handbag, for example,
or a car?
'We've got loads of data
- it would cost us a fortune'
No - you can back up a
few key files with us, or
all the data you posess.
And you can change this
on a day to day basis if
you want to.
'Sounds like a lot of messing
with my computers'
Absolutely not - we can
install the software remotely
for our clients, using a
secure system called LogMeIn.
And once the service is
installed, it is completely
automated - no manual intervention
is needed, and we monitor
the backups to ensure any
problems are dealt with
proactively. Backup hassle
is totally eliminated -
forever.
We have made it very easy
to deal with Databax.
'Sounds great - I'll mention
it to my IT guy'
This may well generate
a negative reaction - a
service like ours can highlight
exposures in a current backup
strategy, and people can
be defensive if they think
they are about to get into
trouble for not doing their
job properly - a natural
reaction. It can also be
perceived as 'taking my
job away'. Many IT people
need convincing that we
are friends, not enemies.
we can help them to protect
the company better..and
free up their time to be
more productive, focussing
on other key issues.
'Why should I trust Databax?'
In
a word - QUALITY.
1. We use high quality
IBM software called IBM
Tivoli Storage Manager,
an established, stable,
reliable product that has
been around many years and
which is used by many large
corporations worldwide.
2. We are an IBM Business
Partner, and our technical
personnel are all IBM Tivoli
Consultants - with Databax,
you speak to an expert 24
x 7. No 9-5 only, no email
support only, no help desks,
no waiting for people in
other timezones to start
work.
3. We proactively manage
clients backups on a daily
basis - if there is an issue,
(very rare) we are on the
phone to let you know, we
don't leave it to you to
work it out, and possibly
lose data as a result.
4. Databax is not just
a warehouse for your data.
If you have a disaster,
we provide the necessary
service to get your data
back on site - from the
minute you call us. And
in most cases, this is totally
free of charge. Like cheap
insurance, you will find
out how good it is when
you really need it - and
with the credentials you
can see we have, we are
as good as they come.
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